The Most Powerful Question An Entrepreneur Can Ask

There is still no more certainty or consensus on where the economy is headed in 2024. Talk of an imminent recession has been about as constant as rising prices over the last 18 months. Certainly on a narrower scale, many businesses, including e-commerce, retail distribution and service businesses have seen growth slow and even decline.

According to The Conference Board, CEO confidence has dropped to levels not seen since the beginning of the pandemic, with almost half of CEOs surveyed expecting economic conditions to worsen over the next six months.