Recession Or Not, Be Diligent And Move

There has been talk of a recession for some time. Depending on the data you look at, we may already be in one. CEO confidence has dropped to levels not seen since the beginning of the pandemic. Fear is plentiful, but bravery in the face of headwinds could result in tremendous opportunities.

By definition, a recession is two consecutive quarters of negative GDP growth. That is a very broad measure, but what about the impact on Main Street where small businesses operate every day? It may sound counterintuitive, but this could be the ideal time to double down and invest further in your business. At a minimum, it may well be a time to make key moves and not a time to push the panic button or stand still.